Archer Logo Rebrand
We are pleased to announce the launch of our new logo as part of the ongoing evolution of the Archer Brand.
Our professional profile has grown over the past 38 years and now it is time to change; to reflect who we are today and where we would be in the future.
The new logo shows energy and vitality as the A in the logo represents a man in a ready position and able to shoot his arrow any time he is called upon. The oval around the old arrow has also been removed, representing the removal of boundaries and our commitment to become a global brand.
We have retained our brand colour and identity – Blue which represents trust and professionalism.
In the upcoming months, we will update all our marketing literature and online presence with our new logo.